Under the title “Thriving Online Retail,” NZZ online writes: “No retailer can afford not to use this sales channel [online shopping] alongside their brick-and-mortar stores.”
The majority of the profit naturally goes to the largest shops (Amazon, eBay, Migros, Coop). Can an online shop be worthwhile for you as well?
Naturally, not everyone can benefit from the e-commerce boom. Many online shop operators soon give up because insufficient revenue was generated. This can have many reasons:
- the shop is not attractively designed
- the shop does not become known because the right marketing is missing
- fewer sales are made than possible because marketing opportunities within the shop are not utilized
- the shop does not function well technically (customers drop out during the checkout process)
- the service is not good enough: contact persons are unavailable, delivery times are too long, what was expected is not delivered, problems with invoicing and complaints, etc.
To ensure your success, Webdesign Burgdorf is happy to support you in your step toward your own online shop. Contact us for a free initial consultation.