Privacy Policy

Basics

This privacy policy is intended to inform the users of this website about the type, scope and purpose of the collection and use of personal data by the website operator Webdesign Burgdorf. The declaration is based on the provisions of the European General Data Protection Regulation (EU GDPR).

The website operator (Webdesign Burgdorf) takes your data protection very seriously and treats your personal data confidentially and in accordance with the legal regulations. Since changes to this privacy policy may be made due to new technologies and the constant development of this website, we recommend that you read the privacy policy again at regular intervals.

Definitions of the terms used (e.g. “personal data” or “processing”) can be found in Art. 4 GDPR.

Contact – How can I get in touch?

If there are any questions about this privacy policy, the user may contact Webdesign Burgdorf through the following channels:

• The head office is located at the following address: Finkfeld 12A, 3400 Burgdorf
• Contact phone number is: 078 867 62 54

The user can establish direct and effective contact with Webdesign Burgdorf by written communication to one of the addresses indicated or by e-mail to the address: ralf.longwitz@webdesign-burgdorf.ch. In addition, below you will find the information of the person responsible for the processing of your personal data:

• Trade Name: Webdesign Burgdorf
• Identity of the controller: Ralf Longwitz, Longwitz Organisation & Consulting
• Address: Finkfeld 12A, 3400 Burgdorf
• E-mail: ralf.longwitz@webdesign-burgdorf.ch

Access data

We, the website operator or page provider, collect data about access to the website on the basis of our legitimate interest (see Art. 6 para. 1 lit. f. GDPR) and store them as “server log files” on the website’s server. The following data is logged in this way:

• Website visited
• Time at the time of access
• Amount of data sent in bytes
• Source/reference from which you came to the page
• Browser used
• Operating system used
• IP address used

The data is stored for security reasons, e.g. to be able to clarify cases of misuse. If data has to be kept for evidentiary reasons, it is exempt from deletion until the incident has been finally clarified.

Reach measurement & cookies

When the user enters the website, Webdesign Burgdorf may be able to store some information on their computer in the form of a “cookie” file or a similar file. The website uses cookies to (i) track advertising, (ii) collect data about the website’s traffic, and (iii) improve the user experience when using the website.

Common browsers offer the setting option not to allow cookies. Note: It is not guaranteed that you will be able to access all functions of this website without restrictions if you make appropriate settings.

The user should know that it is not necessary to allow the installation of cookies sent by the website in order to navigate the website. This may only be required for certain services. The user can delete cookies from the hard drive of their computer, prevent access to their computer, either through their browser or by selecting the appropriate option when asked if they allow the use of cookies for these purposes and in accordance with the cookie policy of Webdesign Burgdorf.

Cookies are information files that a website or the provider of certain services of the website transfers to the hard drive of the user’s computer through the browser program. Cookies in themselves cannot personally identify the user (although they may contain the user’s IP address), but allow them to recognize their browser and capture and store certain data (user’s operating system, domain name of the website from which the website was referred, etc.). Webdesign Burgdorf reserves the right to use the services of third parties to analyze and understand the users of the website, who may not use the information collected for any purpose other than to improve Webdesign Burgdorf services.

Collection and processing of personal data

The website operator collects, uses and passes on your personal data only if this is permitted by law or if you consent to the data collection.

We collect data in accordance with the current regulations on the protection of personal data, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter ‘GDPR’),

Personal data is considered to be all information that serves to identify you as a person and that can be traced back to you – for example, your name, email address and telephone number.

You can also visit this website without providing any information about yourself. However, in order to improve our online offer, we store (without personal reference) your access data to this website. These access data include, for example, the file you requested or the name of your Internet provider. Due to the anonymization of the data, it is not possible to draw conclusions about your person.

We process personal data from the contact form and other data provided to us by you only in order to be able to communicate with you in connection with your enquiry and, if necessary, to comply with your orders. The processing of personal data is carried out on the basis of our legitimate interest in fulfilling our contractually agreed services and optimising our online offer.

Webdesign Burgdorf collects personal data when the user:

• fill in the forms of webdesign-burgdorf.ch (‘Website’)
• Sign up for the newsletter
• Answer a survey or fill out a web form
• sends a written message or calls

At a minimum, the following data is collected: full name, email, phone number and address. Furthermore, data that is necessary in individual cases to process orders.

As a general rule, the provision of personal data in order to be able to use a service or to consult certain content is not mandatory, except in cases where it is expressly stated that the provision of certain data is necessary for the provision of the service. In this case, the User is free to decide whether to register and/or use the Service.

Handling of contact details

If you contact us as the website operator using the contact options offered, your details will be stored so that they can be used to process and answer your enquiry. Without your consent, this data will not be passed on to third parties.

Handling of comments and posts

If you leave a post or comment on this website, your IP address will be stored. This is done on the basis of our legitimate interests within the meaning of Art. 6 (1) (f) GDPR and serves the security of us as a website operator: If your comment violates applicable law, we can be prosecuted for it, which is why we have an interest in the identity of the comment or post author.

Google Analytics

This website uses the “Google Analytics” service, which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) for the optimisation and analysis of our online offer within the meaning of Art. 6 (1) (1) (f) GDPR, due to our legitimate interests. The service (Google Analytics) uses “cookies” – text files that are stored on your device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

Google LLC hält das europäische Datenschutzrecht ein und ist unter dem Privacy-Shield-Abkommen zertifiziert: https://www.privacyshield.gov/ps/participant?id=a2zt000000001L5AAI&status=Active

IP anonymization applies to this website. The IP address of the users is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the IP address initially transmitted in full to a Google server in the USA and shortened there. This shortening eliminates the personal reference of your IP address. The user’s IP address transmitted by the browser is not combined with other data stored by Google.

Within the framework of the agreement on the order data agreement, which we as the website operator have concluded with Google Inc., the latter uses the collected information to create an evaluation of website use and website activity and provides services related to Internet use.

The data collected by Google on our behalf is used to evaluate the use of our online offer by individual users, e.g. to create reports on activity on the website in order to improve our online offer.

You have the option of preventing cookies from being stored on your device by selecting the appropriate settings in your browser. There is no guarantee that you will be able to access all the features of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de

Here you can find more information about the use of data by Google Inc.:

• https://policies.google.com/privacy/partners?hl=de (data collected by Google partners)
• https://myadcenter.google.de/home?sasb=true&ref=ad-settings (Einstellungen über Werbung, die Ihnen angezeigt wird)
• https://policies.google.com/technologies/ads?hl=de (use of cookies in ads)

Rights of the user

As a user, you have the right to receive free information about what personal data has been stored about you upon request. You also have the right to rectify incorrect data and to have your personal data restricted or deleted. If applicable, you may also exercise your right to data portability. If you believe that your data has been unlawfully processed, you can file a complaint with the competent supervisory authority.

Deletion of data

Provided that your wish does not conflict with a legal obligation to retain data (e.g. data retention), you have the right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no statutory retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for any other purpose.

Right to object

Users of this website can exercise their right to object and object to the processing of their personal data at any time.

If you would like to have the personal data stored about you corrected, blocked, deleted or informed about the personal data stored about you, or if you have any questions regarding the collection, processing or use of your personal data, or if you would like to revoke any consent you have given, please contact the following e-mail address: kontakt@webdesign-burgdorf.ch

Purpose – What do we use personal data for?

The personal data you request will be used for the following purposes:

• In the case of using services offered through the Website, to establish and maintain the business relationship and to carry out activities and provide services of Webdesign Burgdorf (including, without limitation, the administration, administration, provision and improvement of services).
• Sending newsletters as well as commercial communications, promotions and/or advertising from Webdesign Burgdorf, either occasionally or regularly. Accordingly, the e-mail address provided by the User when completing the form on the Website may be used to send information and updates regarding requests for services, as well as news about Webdesign Burgdorf (either occasionally or regularly), as well as updates, information about related products or services. This processing is based on our legitimate interest in promoting our products and services.
• Conducting a survey or contest
• Personalizing the user experience to increase our ability to meet users’ needs.
• To improve the website and the range of services offered by Webdesign Burgdorf, based on the legitimate interest of Webdesign Burgdorf in the continuous improvement of its products and services.
• Processing transactions and complying with legal obligations to which Webdesign Burgdorf is subject, such as tax obligations.

The data to be processed will not be used for purposes that are contrary to or incompatible with the aforementioned purposes and that motivated their collection. Notwithstanding the foregoing, it is specified that, in addition to the purposes for which they were expressly collected, the recorded data may be used to carry out statistics, manage incidents or conduct market research. However, if the personal data is processed for a purpose other than the purpose originally stated when the data was collected, Webdesign Burgdorf will carry out a compatibility analysis in accordance with the applicable regulations. Processing will only be authorised if the original purpose is compatible with the new purpose or is permitted under an independent legal basis. In these cases, users will be informed of the changes in the purpose or legal justification for the processing of their data. We remind the user that he can object to the transmission of commercial communications (unsubscribe) and no longer receive the e-mails from Webdesign Burgdorf by reliably notifying Webdesign Burgdorf, which will then interrupt in the shortest possible time after receiving such communication. For this purpose, he may send an e-mail to the address specified in Section 2, a postal mail to the address specified in Section 2 or directly follow the unsubscribe instructions at the bottom of each e-mail from Webdesign Burgdorf.

How do we use your information?

We will use the information we collect from you for the following purposes:

• Creating a user account
• Customer Feedback Collection
• Managing customer orders
• Support
• Administrative information
• Managing User Accounts

If we wish to use your information for another purpose, we will ask for your consent and use your information only when we receive your consent and then only for the purpose(s) for which you have given your consent, unless we are required to do so by law. We will retain your personal information for an indefinite period of time after user account inactivity with us or for as long as we need it to fulfill the purposes set out in this Privacy Policy.

Consent

By providing personal data to Webdesign Burgdorf, the user agrees that Webdesign Burgdorf may process it completely and without restriction. The user hereby gives his free, explicit and informed consent for Webdesign Burgdorf to use the collected data for the purposes specified in section 5 and to include it in a Webdesign Burgdorf database.

Webdesign Burgdorf carries out the processing of the User’s data on the following legitimate grounds: (i) the conclusion of contracts for Webdesign Burgdorf services by the User in accordance with the terms and conditions provided to the User at the end of filling in the request form for services (before a possible obligation) and which the User (after reading them) can accept, if he agrees to it by checking the box provided for this purpose; and (ii) the free, informed and unambiguous consent of the User, which will be given after reviewing this Privacy Policy, in which Webdesign Burgdorf may be informed of the processing of the User Data carried out by it and consent may be given to the User by checking the box provided for this purpose in the request form for services. The processing of data that does not fall under one of the above-mentioned legal bases will be carried out if Webdesign Burgdorf deems it necessary to protect a legitimate interest and only if it does not violate the fundamental rights and freedoms of the user.

The expiration date – How long do we store it?

The data will be destroyed or archived if it is no longer unconditional or relevant to the aforementioned purposes. In particular, personal data will be kept for as long as the commercial relationship is in force (and to the extent that the user has not previously requested its deletion) and for the period in which obligations, compensation and/or responsibilities may arise in relation to the commercial relationship or for the services provided. Webdesign Burgdorf informs that it will retain the essential information to identify the origin of the stored data for the duration of the customer relationship with Webdesign Burgdorf and/or withdrawal of the user’s consent in accordance with the information in section 5 of this Privacy Policy and/or the time required by law.

Confidentiality / Transfer / International Transfer – Do we share data with third parties?

Webdesign Burgdorf will treat the personal data collected privately and confidentially and will not use it for purposes that contradict the purposes set out in Section 5. Webdesign Burgdorf requires its employees and third parties who provide services that access the contents of the databases (or include such obligations in the service contracts it concludes with such providers, as indicated in the next paragraph) to sign confidentiality agreements and the processing of personal data. The User’s personal data collected by Webdesign Burgdorf will not be sold, exchanged, transferred and/or disclosed to third parties outside of Webdesign Burgdorf without the User’s consent, nor will it be used for any reason other than those specified in Section 5, unless there is a legal obligation or the purpose is to provide services to the User. This does not exclude certain employees and service providers who assist Webdesign Burgdorf in keeping the website operational, fulfilling the purposes set out in section 5 and/or providing services to the user, who have undertaken to maintain the confidentiality of the data provided and to commit to complying with the applicable data protection regulations, at the time of discontinuation. The contracts with the service providers regulate the aim, scope, content, duration, nature and purpose of the data processing, the type of personal data, the categories of data holders and the obligations and responsibilities of Webdesign Burgdorf and the commissioned third parties.

In particular: Webdesign Burgdorf may share the personal information provided with control companies, subsidiaries, affiliates and/or intermediaries related to Webdesign Burgdorf.

Webdesign Burgdorf may share certain personal information provided by the user internally within Webdesign Burgdorf, with certain departments, such as administration, marketing or IT.

• In certain cases, Webdesign Burgdorf transfers personal data on the basis of legitimate interests and the associated economic and technical advantages through the use of specialized providers. In this sense:
  • Maps. Webdesign Burgdorf uses Google Maps to embed maps on the website. The integration with Google Maps allows Google to collect the user’s IP address. The user can consult the privacy policy and other legal aspects of this company at the following link: http://www.google.com/intl/en/policies/privacy/.
  • YouTube. The website contains links to YouTube in relation to videos linked to the services of Webdesign Burgdorf. As provided in Section 13 here, when using these links, the user will leave the website and be redirected to the YouTube page. The user can view YouTube’s privacy policy and other legal aspects at the following link: https://policies.google.com/privacy

Finally, the User must be aware that Webdesign Burgdorf may disclose the User’s information (and that Webdesign Burgdorf reserves the right to disclose the User’s information) in the following cases: (i) if required to do so by a judicial or administrative authority; (ii) where it is necessary to exercise your rights under the Terms of Use of Webdesign Burgdorf and under this Privacy Policy; (iii) as necessary to comply with legal obligations; (iv) if the data could be useful for the protection of the rights of third parties; (v) if it is useful for the protection of the rights, property, or safety of Webdesign Burgdorf, its control companies, subsidiaries, affiliates, directors, managers, employees, users, or the general public; and (vi) if there are other valid reasons.

Security – How do we guarantee data security?

Webdesign Burgdorf declares its ambition to take the necessary technical and organizational measures to ensure the security, integrity and confidentiality of the data in accordance with the provisions of the nFADP in order to avoid their falsification, loss, advice or unauthorized processing.

Webdesign Burgdorf does not guarantee absolute privacy when using the website, as it cannot be ruled out that unauthorized third parties may become aware of it. The User acknowledges that the technical means available to ensure security are not invulnerable and that even if all reasonable security precautions are observed, manipulation, destruction and/or loss of information is possible. If a security incident is detected and it poses a significant risk to the Data Controller, this event will be notified to the competent supervisory authority without delay, together with the corrective and mitigating measures implemented and/or to be implemented.

Webdesign Burgdorf is not responsible for the loss or deletion of data by users. Likewise, Webdesign Burgdorf assumes no responsibility for possible damage caused by computer viruses.

Finally, the user must also take measures to protect his information. Webdesign Burgdorf emphasizes that you should take all precautions when surfing the Internet to protect your personal information. At the very least, you are recommended to change your password regularly and use a combination of letters and numbers and make sure you are using a secure browser.

Rights of the data controller and procedure for responding to their exercise – What rights do I have as a data subject?

The user who is the data controller may at any time exercise the rights of access, rectification, cancellation, opposition, limitation of processing, portability, confidentiality and deletion of their personal data, in accordance with the provisions of articles 15 et seq. of the Privacy Code, as applicable. The exercise of these rights can be carried out by the user himself by sending an e-mail to ralf.longwitz@webdesign-burgdorf.ch, or by one of the methods provided for in the aforementioned applicable regulations. Webdesign Burgdorf may request the necessary data to validate the identity of the data holder.

The deletion of some data will not be carried out if this could violate the legitimate rights or interests of third parties or if there is a legal obligation to retain the data.

Third-party links – Does our website contain links to other websites?

The website may contain links to third-party websites, with or without an advertising context, whose privacy policies are foreign to Webdesign Burgdorf. The linked sites are not affiliated with Webdesign Burgdorf and their existence does not imply in any way that there is any suggestion, invitation or recommendation for visiting the destinations or that there is any link or connection between Webdesign Burgdorf and such sites. Webdesign Burgdorf is not responsible or liable for the content, use and activities of these linked websites, or for any damage that may be suffered or suffered in the future, materially or morally, directly or indirectly, by users, resulting from the information contained in such sites or the relationship that users may enter into with third parties whose services have been published on the website. Notwithstanding the foregoing, any comment on these linked websites would be helpful for web design Burgdorf to improve the services and/or ensure the integrity of the website. Webdesign Burgdorf undertakes to do everything in its power to prevent the existence of links to websites with illegal content on its website.

Consent

The use of the website by the user implies knowledge and full agreement to the privacy policy of Webdesign Burgdorf and the terms of use of Webdesign Burgdorf, if any. Likewise, the user accepts the privacy policy of Webdesign Burgdorf and the terms of use of Webdesign Burgdorf by completing the request for services.

Changes – Is this the latest version?

This is the current version of Webdesign Burgdorf’s Privacy Policy, updated on August 14, 2023.

Webdesign Burgdorf may change the Privacy Policy at any time and without prior notice. Such changes will be effective in any way from the date of their posting on the Site or upon notice to users, whichever comes first. The User must keep himself informed of the terms and conditions contained herein by accessing it regularly.